Google Pays Parents To Collect Children’s Facial Recognition Data


by Jason Walsh at

Search giant Google is offering parents $50 to submit their children’s recognition data as part of a new data collection project.

404 Media reports that the new Google project will include collecting data from children, such as eyelid shape and skin tone

The outlet continued:

The project shows the methods some companies are using to build machine learning, artificial intelligence, or facial recognition datasets and products. Rather than scraping already existing images or analyzing previously collected material, TELUS, and by extension Google, is asking the public to contribute directly and get paid in return. Google told 404 Media the collection was part of the company’s efforts to verify users’ age.

“Eyelid shape. Skin tone. Video recording (without voice),” a section of the project terms and conditions listing the data collected reads.

Another section says that TELUS’ customer—that is, Google—will collect “facial geometry.”

Google will reportedly engage in the data gathering processes and compensate rents for their contributions.

However, Google clarified that this initiative is part of an effort to verify users’ age.