Girl Scouts of the USA Kicks Off Cookie Season Nationally, Highlighting How Cookie Sales Help Millions of Girls “Unbox the Future”

USA Press Room at

NEW YORK (January 9, 2024)—Today, Girl Scouts of the USA (GSUSA), the largest girl-led organization in the world, announced the launch of the 2024 national Girl Scout Cookie™ season. During this highly-anticipated time of the year, girls flex their entrepreneurial muscles and acquire important life skills like goal setting, decision making, money management, people skills, and business ethics. All proceeds from cookie sales stay with local councils and troops to power Girl Scouts’ amazing experiences year-round.

This year’s theme, Unbox the Future, aims to remove social barriers that often keep girls boxed in. When bold, goal-getting Girl Scouts sell a package of cookies, they do much more than what’s seen at face value. Girl Scouts are entrepreneurial powerhouses creating a more equitable future for themselves and the world.

Nearly 700K girls participate in the Girl Scout Cookie Program, which provides vital girl-led entrepreneurial skills that build courage, confidence, and character. As a result, girls obtain limitless barrier-breaking futures outside the box with transferable life skills. Girl Scouts can earn a variety of badges and awards to develop valuable business skills, including Cookie Business badges, Financial Literacy badges, Cookie Entrepreneur Family pins, and Entrepreneur badges.