Written by by Coco Feng at scmp.com
Potential TikTok ban threatens the US business of China’s cross-border sellers and the global ambitions of ByteDance
Luo Ziyan, who goes by the online name Daxiang and runs several profitable stores on TikTok for the e-commerce company Uebezz, is the envy of her fellow merchants in Yiwu, an export hub south of Shanghai.
The cross-border sales manager was among the first to use the globally popular short-video app to promote household goods to consumers in the United States and Southeast Asia, and her advice has been highly sought after by others hoping to replicate her success.