Written by by Coco Feng at scmp.com
The Singles’ Day campaign of e-commerce giant JD.com started off on the wrong foot this week, as a number of users threatened to abandon the platform owing to its collaboration with controversial female stand-up comedian Yang Li.
Yang, known for her biting jokes about men, on Monday appeared in a JD.com live-streaming session that sparked a four-day backlash from some of the platform’s users, which prompted the Beijing-based online retailer to issue an apology on Friday.
A Weibo user, with the pseudonym Zhichilaotou, said he had cancelled his JD.com account and persuaded his friends to do the same on principle. In another Weibo post, a user with the handle Yiranhu wanted to know if JD.com was “ready to give up the male market by getting a feminist”.