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  • Despite the worldwide recognition and fame of the Walt Disney Company cartoons, there is still a problematic view of them, because many of the plot lines contain elements of physical and verbal aggression. It can seem funny for children for the first sight, but it contributes to settlement of violence in their mind. Despite the fact that the cult cartoons ultimately bear the ideas of honor and justice, exemplify moral standards, and demonstrate correct moral behavior, the study of Feng and Park shows that there is cruelty in the way the justice takes place. This fact determines a problematic representation of Disney Movies according to some psychology specialists, because of an impact the cartoons have on personality formation. The lives and actions of Disney's characters creates behavioral models for real social relationships between friends, enemies, loved, family, competitors, and other in the subconscious of children. Whether it is just retribution against the wicked witch in the cartoon Sleeping Beauty or the noble robbery of Robin Hood, the justification can have an aggressive manner. It is condemned by many critics and psychologists. According to an analysis of such a cartoon as Beauty and the Beast, conducted by Olson the story of his main characters might cultivate a romanticized understanding of and tolerance towards intimate partner violence among inter-generational audiences. The danger is that the notion of family relations, the interaction of sexes, as well as correct evaluation of the concepts of beauty and ugliness, strength and weakness, by virtue of demonstrating examples of aggressive behavior, can be brought up in children incorrectly.Pro Social Position of Disney MoviesThe works of Disney clearly trace the social character. In his cartoons, objective aspects of social reality are reflected with the entire ethnic, mental, political, and other aspects, and in a form that is accessible to child understanding. Thus, Disney's first live-action films contain gauzy, nostalgic image of Britain and 'Britishness and represent a sort of mid-Atlantic folk memory, rooted in pleasurable associations and belief systems. The plot lines of the Disney cartoons, according to Brown, reflect a complex ideology based on the principles of individualism, freedom, and justice. As an example, the author provides a cartoon about Robin Hood, an indefatigable hero fighting against despicable oppressors. Analyzing this image, the researcher comes to a justified conclusion about the presence not only of the moral, but also of the social context of the class struggle against imperialism (Brown, 2015). The positive life-affirming character of the scenes of Disney's films with the social prototype forms in the child's consciousness, which is proved by Yue (2012) in her comparative analysis of the Disney version of Sleeping Beauty. Unlike the originals of many fairy tales that have received a new interpretation thanks to Disney, cartoons have a story with a happy end, which definitely has a favorable effect on the formation of the child's psychics. The instructive message of Disney cartoons is relevant to the public beyond time and for different generations. The study of social situation of the Disney cartoons by Wohlwend (2009) showed that the images of the heroes lead to development of certain qualities in children. For example, according to the analysis, girls consuming Princess Disney's films, will increase their femininity.The Way of Viewer Consume Disney MoviesAmong other things, Disney's films are distinguished by their versatility, so that children of different ages can perceive them. This was confirmed by a study conducted by Pietschmann et al. (2014), the results of which showed that the Disney cartoons are interesting both to toddlers, who are at the stage of forming logical thinking, and to children primary school children, who are capable not only of descriptive, but also semantic analysis of the plot and heroes. In addition, Disney's cartoons model schemes of various relationships between people in the emerging consciousness of children, and it happens in the clear and understandable way. Whether it's a cartoon about the little mermaid, cars or children and animals, such as Lilo and Stitch, their main characters invariably model friendship, mutual support, and help. Thus, according to the analysis by Pietschmann et al. (2014) one of the central aspects of the way, in which the viewer consumes Disney movies, is moral development of the younger generation. Lustyik (2013, p.240) argue that Disney's films are consumed by most children, and songs in films can expand the creative space of the child's mind. This provides the Walt Disney Company with an indispensable multiplier status that can standardize and commercialize the product for more than 600 million children in more than 100 countries through national and regional channels (Lustyik, 2013, p.240), making it flexible and useful for different countries and cultures. Today, Disney covers spheres, which are even wider than animation alone, and produces not only interactive DVDs, animated films, video games, web pages and music CDs, books, but also toys and literature about favorite heroes. The latest statistics show that the franchise of the Walt Disney Company, which includes all of the above and costumes, clothes, bed linen, school supplies, make-up sets and even cleaning products (Lustyik, 2013, p.241) by the results of 2007 sales brought income of about 4 billion dollars. Thus, the Disney Movies are consumed in with the significant demand.Therefore, the Walt Disney Company has become a cult brand and it is familiar to almost all children of the world. Its cartoons are suitable for children of all ages, the cartoon stories are easily assimilated and understood by them, and the heroes of the stories become real examples for imitation. Disney's works reveal complex socio-political issues, and reflect the objective reality of the socio-economic and political life of the society. Based on folklore, Disney's cartoons cover the moral aspect of behavior in society, giving children an understanding of good and evil. The behavior of the characters in the films of Disney can give the children a lesson that aggression will receive punishment, and kindness and justice are rewarded. Proceeding from the above arguments, positive impact of Disney on children is evident, which necessitates the study of professional consumption of animations of the Walt Disney Company.About the author: Sharlotte Scott is a master in Literature at Maryland University. She is currently working as one of the best writers at health topics for argumentative essays http://essays-writer.net/health-care-research-topics-for-argumentative-essay-best-ideas.html She also studies male psychology.
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