"It [fake news] affects both the right and the left. It affects educated and uneducated. So the stereotypes of it being simply right-wing and simply uneducated are 100% not true," says Jeff Green, who is the CEO of Trade Desk, an internet advertising company that was recently commissioned by American TV channel CBS to investigate who is reading and sharing fake news online.
"On the left if you're consuming fake news you're 34 times more likely than the general population to be a college graduate," says Green.
If you're on the right, he says, you're 18 times more likely than the general population to to be in the top 20 percent of income earners.