Let this be a lesson to all businesses: if you abandon your core audience, they will abandon you. Fox News has come in dead last in the cable news ratings race.
Fox is officially behind CNN and MSNBC.
To put this into perspective, the last time that both CNN and MSNBC beat Fox News is in 2000.
Now that Fox News is losing the ratings race, they've decided to shake up their schedule. It appears that they've demoted some anchors while promoting others.
But is it too little, too late?
Of course, PR for the network claims otherwise. But could the ratings figures be telling us the truth?
The network needs to shake things up to stay relevant.