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China Propagandist Promote Globalist Bedtime Stories

China Propagandist Promote Globalist Bedtime Stories

Flash - China tells the world bedtime stories in propaganda drive - France 24

"Chinese propaganda in 2017 is not like Chinese propaganda in 1997. It is developing along with the trends of its time, serving slick bite-size videos to people on their mobile phones, with music and narratives that suit the audiences of today," Koetse told AFP.

"They showcase China's role in the world as a harmonious leader that helps the whole world become a more prosperous place."

The videos try "to convince people outside of China that this policy is a good one that works for everybody," said Li Yang, assistant professor of marketing at the Cheung Kong Graduate School of Business. Nicole Talmacs, media studies lecturer at Xi'an Jiaotong-Liverpool University, said the videos are not only for children. "The notion of a 'bedtime story' is very likely simply a means of 'sweetening' or removing any perceived aggression or threat that some may feel about the OBOR initiative," she said.

- 'Harmonious leader' - It is not the first time that China features foreigners in videos to promote a government programme. In 2015, state news outlets posted a psychedelic music video to explain the country's "13th Five-Year Plan" development roadmap. "This is part of a larger trend in which Chinese state media are trying to reach a global audience," said Manya Koetse, who tracks social trends in China as editor of What's on Weibo.

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